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Selling Guide

Marketing and Photography

Part 4 of 9

Almost every buyer for a Phuket property sees it first on a screen, often from another country. The quality of that first impression is not a cosmetic matter — it decides who books a viewing.

Photography

Shoot in good light, with the pool clean and the garden cut, and shoot wide enough to show how spaces relate. Twilight exteriors are worth the extra visit for properties with a view or good lighting design. Phone photographs cost more than they save.

Video and aerial

Aerial footage answers the questions still images cannot: how far the sea really is, what surrounds the plot, how private the site feels. For hillside and sea-view property it is close to essential.

Floor plans and measurements

Overseas buyers shortlist on plans. A clear layout with room dimensions, plot size and built area, plus an honest statement of tenure, filters out the enquiries that were never going to convert and reassures the ones that will.

Where it gets listed

The buyer pool for Phuket property is international, so distribution should be too. See our international listing syndication.

Write for the buyer, not the seller

Describe the daily experience of the property and be specific about drive times, orientation and outlook. Superlatives without detail are ignored.

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